Zaro
Community Futurist
Electronic Arts
October 28–30 · Vancouver
What millions of players taught the games industry about trust, and a straight answer to what keeps humans in the loop as the machines get smarter.
Fri 30 · 1:20–1:40 PM
Community is Humanity’s Operating System
Session details →Vancouver time · Times may change
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Satirismo
The Brazilian comedy collective he founded in 2011: 250+ videos, 8 million views, and live comedy nights across the country.
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FIFA Community Design Council
He built FIFA's council for turning core players' feedback into product insight. EA adopted the model, and 2K later built on it.
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Turma do Chapéu
The collective he created to bring politics to a new generation in Brazil, through road trips and street performances.
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All 40 speaker profiles →
Alexandra SamuelFri 301:40–2:00 PMSame session: Q&A
Michael Running WolfFri 303:30–3:50 PMAlso explores Community
Peter-Lucas JonesFri 303:50–4:10 PMAlso explores Community
Ben ShneidermanFri 304:30–5:10 PMAlso explores Resilience
Charles BicariFri 308:00–10:00 PMAlso explores Community
Naomi KleinFri 309:30–10:30 AMAlso explores Resilience
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About Zaro
Zaro is a Senior Community Strategist at Electronic Arts with more than 15 years of experience building communities around games and products people care about. He started out as a circus performer touring Europe, then built campaigns and fan communities in Brazil before moving to Canada and into games. He created the Community Intelligence framework and has led global communities and developed community and influencer programs across major franchises at 2K Games (NBA 2K, WWE 2K, LEGO 2K Drive) and EA SPORTS (FIFA/EA SPORTS FC). His work spans creator networks, Discord communities, player and design councils, and live-service feedback loops that help teams understand and respond to millions of players worldwide. Community Intelligence asks organizations to stop treating people as audiences to manage and start building communities as living infrastructure: connected, participatory, and capable of shaping what comes next.
Where to find Zaro
- Friday · October 301:20–1:40 PM
Community is Humanity’s Operating System
Zaro on community as an operating system, learned inside some of gaming's biggest franchises.
Add to calendar - Friday · October 302:00–2:10 PM
Questions with the speakers
Zaro and Alexandra on stage, taking questions from the audience.
On stage with Alexandra Samuel.
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Times are Vancouver time and can still move. See the full program
