Zaro
Community Futurist
Electronic Arts
October 28–30 · Vancouver
What they’re bringing
Zaro has spent more than 15 years building communities around some of gaming’s biggest global franchises. He’ll share what live-service games learned about earning trust and listening at scale, then ask a simple question: as the machines get smarter, what keeps humans in the loop?
What millions of players taught the games industry about trust, and a straight answer to what keeps humans in the loop as the machines get smarter.
Explore the other speakers →Fri 30 · 11:25–11:45 AM
Holding a community together
Session details →Vancouver time · Times may change
Start here
Explore
Satirismo
The Brazilian comedy collective he founded in 2011: 250+ videos, 8 million views, and live comedy nights across the country.
Explore
FIFA Community Design Council
He built FIFA's council for turning core players' feedback into product insight. EA adopted the model, and 2K later built on it.
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Turma do Chapéu
The collective he created to bring politics to a new generation in Brazil, through road trips and street performances.
Explore more speakers
All 40 speaker profiles →
Andrew ZolliFri 3011:45 AM–12:05 PMSame session: Q&A
Sara BlenkhornFri 301:50–2:10 PMAlso explores Resilience
Michael Running WolfFri 303:30–3:50 PMAlso explores Community
Peter-Lucas JonesFri 303:50–4:10 PMAlso explores Community
Ben ShneidermanFri 304:20–5:15 PMAlso explores Resilience
Charles BicariFri 307:30–10:00 PMAlso explores Community
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About Zaro
Zaro is a Senior Community Strategist at Electronic Arts with more than 15 years of experience building communities around games and products people care about. He started out as a circus performer touring Europe, then built campaigns and fan communities in Brazil before moving to Canada and into games. He created the Community Intelligence framework and has led global communities and developed community and influencer programs across major franchises at 2K Games (NBA 2K, WWE 2K, LEGO 2K Drive) and EA SPORTS (FIFA/EA SPORTS FC). His work spans creator networks, Discord communities, player and design councils, and live-service feedback loops that help teams understand and respond to millions of players worldwide. Community Intelligence asks organizations to stop treating people as audiences to manage and start building communities as living infrastructure: connected, participatory, and capable of shaping what comes next.
Where to find Zaro
- Friday · October 3011:25–11:45 AM
Holding a community together
Zaro on community as an operating system, learned inside some of gaming's biggest franchises.
Add to calendar - Friday · October 3012:05–12:15 PM
Q&A
Same problem, wildly different scales, then both on stage taking questions.
On stage with Andrew Zolli.
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Times are Vancouver time and can still move. See the full program